Taking advantage of the spirit of entrepreneurship and aiming at the creation of a dynamic economic complex in the sector of importing and distribution of cosmetics and perfumes, Halvaei Holding was established in 1999 by Mohammad Reza Halvaei. Thanks to its 20 years long experience in importing and cross-country distribution of cosmetics, Halvaei Holding as a capable group has expanded the range of its activity among which one can refer to the production of beauty products, cosmetics and perfumes, opening an online market and entering the field of construction activities. Halvaei Holding in all these years despite all hardships, sanctions, political events and COVID-19 pandemic has remained faithful to its primary commitment and dreams of increasing job creation, stable income for its human forces and provision of quality product for the customers.




Halvaei Trading Company was founded in 1999 by Mohammad Reza Halvaei the founder of the Halvaei Holding. Focusing on the provision of the needs of different social classes and struggling for the development of supplying health-friendly products, this company is now a pioneering company in cosmetics and perfumes industry and represents more than 15 well-known European Brands in Iran

Such capabilities as easy shopping, having access to the specificities of the products as well as the comments and feedbacks of other customers, in addition to the ever-increasing plunge of the citizens in their daily affairs, persuaded the people to get interested in online shopping. Roham Ara Online Shopping Center was established in 2013 to address this need using an education-focused selling strategy. Roham Ara belongs to Halvaei Holding with more than a thousand diverse beauty products, cosmetics and perfumes

Roham Pakhsh Parto is a cross-country distribution company of Halvaei Holding which has been founded in 2017 with 11 branches and 350 working staff in order to deliver the products to the customers throughout the country

Given the need of the housing market in contemporary society and the importance of the construction of stronger buildings based on the global modern engineering and architectural principles, Roham Sazeh Co. was founded in 2019 recruiting a group of experienced engineers and taking advantage of the modern science in architecture, mechanics, electronics and etc

Avatis Factory was designed using the latest technology in the world for production of national brands with global quality standards and the creation of job opportunities for more than 3000 human forces and its construction came to its end by 2022. The brands of this complex include a wide range of products in cosmetics and perfumes that will be produced the soonest in collaboration with the world renowned companies and delivered to the market